Rainmaker Newsroom


Rainmaker Content To Send The 73rd EMMY AWARDS Across The Globe With Sales To More Than 150 Territories

London, 12th August – Rainmaker Content, the international distributor specialising in drama, factual and special event programming, today announced a slew of sales for the Television Academy’s 73rd Emmy® Awards.  Hosted by Cedric The Entertainer, star and executive producer of CBS’ hit comedy The Neighborhood, in front of a live limited audience at L.A. LIVE in Los Angeles, The 73rdEmmy Awards will air on the CBS Television Network on Sunday 19th September 2021.  

More than 150 territories have acquired the special event including new clients AMC Networks International – Central Europe, CATCHPLAY+ – Indonesia & Taiwan, Mediacorp – Singapore, U-NEXT Co., Ltd – Japan and Sky Italia – Italy.  Returning broadcasters include Turner – Latin America, Turner – German speaking Europe, Extension TV (Series Club) – French speaking Europe, Sky UK, Telefonica – Spain, SIC – Portugal, TV2 – Denmark, M-Net – Africa, OSN – Middle East, Telenet – Belgium and A serial – CIS. 

Among the Emmy Award nominations this year The Crown and The Mandalorian have tied for the top spot for program nominations with 24 followed by WandaVision (23), The Handmaid’s Tale (21), Saturday Night Live (21), Ted Lasso (20), Lovecraft Country (18), The Queen’s Gambit (18) and Mare of Easttown (16).  BridgertonLovecraft Country and The Boys are newcomers to the Outstanding Drama Series category, joining returning nominees PoseThe CrownThe MandalorianThis Is Us and previous category winner The Handmaid's Tale.

Emmy Award-nominated producers Reginald Hudlin and Ian Stewart will executive produce and Hamish Hamilton will direct the telecast for production companies Done+Dusted and Hudlin Entertainment.

Vicky Ryan, co-founder and director of Rainmaker comments, “Award ceremonies continue to play the important role of highlighting and honouring the very best of the best across all elements of the production business – particularly during these very difficult times in our industry.   The Emmys is the epitomy of event television with a wide and growing appeal to international audiences.  Having worked closely with the Television Academy for many years we are delighted to announce these global sales – retaining our loyal customers and adding many new platforms in multiple territories.” 


LINK TO SHOW IMAGES: https://we.tl/t-na5drx4jud


Press Contact: 

Debbie Lawrence, The Lippin Company Ltd  l  dlawrence@lippingroup.com  l  +44 7771 850580



Rainmaker Content is a global content company formed to create, finance and distribute commercially appealing scripted and non-scripted programming, collaborating with award-winning producers, production companies and directors who have proven track records of making high quality premium programming for the widest audience.

About The Television Academy

The Television Academy seeks to expand the horizons of television excellence. It strives to empower storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it honors those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television's most coveted prize, the Emmy Award.

"The Emmys is the epitomy of event television with a wide and growing appeal to international audiences." -  Vicky Ryan, Co-Founder and Director of Rainmaker Content